60-Second Sales Hook in a magazine ad

by Kevin

in Copywriting

Once you learn it, you see it everywhere.

The super-simple (yet magically effective) 60-Second Sales Hook is used by major ad agencies and brick and mortar businesses alike… for one good reason…

… It Never Fails!

You can use it to write…

  • High-converting squeeze pages
  • The ultimate “About” page on your website
  • Perfect one-minute video sales letters
  • Natural sounding “elevator pitches” to use in live netwroking

Check this one out from a print ad inside a global magazine…


The fancy high-gloss paper book has been approved and will be live on Amazon in a day or so, but you’re free to download a digital copy for yourself now right here…

The 60-Second Sales Hook Book

I’ll even help you polish your hook if you send it to me in an email. Just download the book and I’ll take it from there.

This stuff is FUN…



Stu March 19, 2014 at 8:37 am

Love these examples Kev. They really bring home the formula.


Kevin March 19, 2014 at 10:07 am

Thanks, Stu!

Means a lot coming from you, bud.

Tony March 19, 2014 at 8:51 am

Hey Kevin,

An eye-opener post here about hook in action; the human element as part of the pitch draws you like moth to a flame and make you warm up to the message. Great example.


Kevin March 19, 2014 at 10:09 am

Right on, Tony. I thought this one was particularly well written.

Notice how it’s qualifying the prospect, too, with descriptors like “Grammy winner” “musician and engineer”. Those are qualities that would make a perfect franchisee.

Good eye, man.

Ivan March 19, 2014 at 8:58 am

I see it… and it’s so nicely laid out that it doesn’t even feel like there is a formula behind it!

Thanks for the share Kevin!

Kevin March 19, 2014 at 10:10 am

Hey Ivan… yeah, that’s what I love about KLT, is it’s a very natural way to speak. In fact if you go too formal, it blows the message.

That’s the art of it.

Thanks for popping in.


BrendaS March 19, 2014 at 9:10 am

Hey Kevin,

I came up with my hook while doing the dishes. Right now it’s too wordy but once I hone it down I’ll send it on over.

Many thanks for all you do.


Kevin March 19, 2014 at 10:11 am

Excellent, Brenda.

I tend to get a lot of clear thinking done doing dishes, too.

I look forward to seeing what you came up with.


Beau Blackwell March 19, 2014 at 10:25 am

Great example, Kevin. Thanks for deconstructing these for us; it makes it so clear how easy it is to create these. I think just about everybody (and not just marketers) could benefit from figuring out their 60-Second Sales Hook. So much better than the classic “elevator speech.”

Kevin March 19, 2014 at 10:54 am

Sing it, Beau… so true.

One thing people find is that doing the fun little task of filling out the hook formula gives them great clarity about what they sell and why they sell it. Seems obvious, but we get so caught up in the marketing side of it sometimes, we forget to define this for ourselves first.

Once we do, things like writing better copy fall into line with ease.

I’m excited for your new career as a children’s author, Beau. A great testament to the “leap of faith” we all must take to get where we’re going.

Congrats pal…


john March 19, 2014 at 10:33 am

It really helps to see how this formula is applies with these
real life examples- very powerful!
Thanks for posting, Kevin

Kevin March 19, 2014 at 10:55 am

Cool, John… glad you found it useful.

Makes me want to finally learn guitar so I can keep up with my 10-yr-old.


Kevin Katzenberg March 19, 2014 at 6:59 pm

Thanks for the free book on download. I’m definitely down for a print version when their ready!
Any chance you’ll have signed copies selling through your website.
I’m kind of a book collector / junkie. It would look great right next to my signed Carlton, Sugarman, and Studs Turlke books.

Thanks again,

Kevin March 20, 2014 at 7:10 pm

You got it, Kevin. I’d be honored to sit on your shelf at the feet of kings.

Which Stud’s book?

yassin March 31, 2014 at 4:17 am

Kevin, you are my favorite new “Guru” to follow. lol

I’m learning alot from your blog and material. Thanks for being generous.

Make your days great =)


Chris April 23, 2014 at 11:52 am


Your 60-Second Sales Hook was a timely and important “giveaway” for me. I’ve been trying to succinctly create effective “About” pages and “Calls to Action” that didn’t dribble words all over the page but caused readers to click. Your ebook makes that task easier.


Kevin May 12, 2014 at 11:41 am

Excellent, Chris. Congrats on putting it to action.


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