Hi Friends,
This is very cool…
John Carlton is in pre-launch of his latest Simple Writing System live mentoring session, and this time he’s giving away his best stuff.
There’s a great lesson in hyping a promotion to be learned here, too.
As you know, the ultimate version of the “value based marketing” we all practice is giving people something tangible they can quickly and easily apply to their lives and see the immediate positive results.
It’s the difference between describing your chocolate brownie as “moist, rich and delicious” and handing someone a fresh sample they can see, smell, and taste for themselves.
When it comes to the Simple Writing System mentoring (I’ve been a proud faculty member from the beginning) — no matter how well we describe what we teach in the system or how many raving testimonials from graduates who’ve had their businesses transformed — what people really want is to see it in action.
So that’s exactly what John is giving out.
This is a chance for everyone whose ever wondered what really goes on in the SWS to take a stab at a few of the exercises… and get live feedback from members of the SWS faculty — including John.
Even cooler… we’re going to pick a winner for best post in the first easy exercise… and the prize is a private 20-minute phone consultation with an SWS faculty member worth $500.
Here’s where to go get it: SWS Express.
Clicking that link will take you to the Simple Writing System blog where you’ll watch a short video from John explaining how to get the sample exercises.
You’ll also get immediate access to 4 killer reports you can’t find anywhere else. Plus the infamous video of John teaching how to “Sell with Story” from a recent Frank Kern seminar.
Seriously… even if you don’t accept the task of posting up your response (and getting feedback from top copy pros and a chance to win the private consult) I HIGHLY recommend watching the videos and snagging the 4 free reports you’ll get just for opting in.
What John teaches in the first SWS Express video is a simple exercise every biz owner and copywriter needs to “warm up” with before writing the first word of any ad.
It’ll take you less than a minute (if you know your prospect like you should), but skipping it can be the difference between a cash-pulling control ad and a costly stink bomb.
The blog is only up for a few days, so hop over there now while you’re thinking of it.
And be on the look out for my next post where — if you’re contemplating joining this SWS mentoring — I’ll bribe you into joining my class with over-the-top bonuses no one else would dare to offer.
Until then, I’ll see you over at the SWS blog.
Kevin