John Carlton reveals all

At 32, John Carlton was a floundering California slacker.

Couch surfing and living out of his car, John’s life was playing out like a standard blues riff, “I had no home, no job, my girlfriend had left me… I was essentially broke and destitute,” he says in the interview.

Down to his last few dollars and with no direction home,  he cracked open Napoleon Hill’s “Think and Grow Rich.”

The book he says introduced him to the startling discovery that, “Wait… I can actually want something, then make a plan to go achieve it… and then actually go achieve it?”

“It may sound trite,” he says, “but I’d never considered that before.”

For the first time John reveals the intimate details surrounding his life-altering epiphany — and subsequent chain of “fortunate” events — that ultimately lead him to the center podium of fame and achievement as a marketer and master copywriter.

You’ll hear what it was like to ghost for legends like Jay Abraham and Jim Rutz…

… why he wanted to quit after his first day working with Gary Halbert…

… and why the last thing he wants to be called is “brilliant.”

John’s passion these days is teaching. He’ll explain why he chose to reveal his private 17-step Simple Writing System formula for writing any piece of copy you can imagine…

… why it works especially well for video scripts and emails…

… and his selfish reasons for holding the Simple Writing System live mentoring sessions.

You’re going to love this interview.

This is John Carlton more candid and introspective than you’ve ever heard him before.

PUSH PLAY TO LISTEN NOW:

Now here’s your chance to learn John’s exact 17-step selling system!

Grab a limited seat in my SWS class that starts on April 12th.

Why Join My Class?

I’m proud (and humbled) to be the only two-time recipient of the “Best Teacher Award” as voted by students in follow-up surveys.

This is my 4th time teaching the SWS live mentoring session… I’ve been here since the beginning and I love it.

There’s nothing like seeing those copywriting light bulbs pop on for people (some who’ve had a deep fear of writing since getting their knuckles slapped by grammar Nazis back in grade school).

(As you can see from this post, sales writing is far from “proper.”)

The SWS makes sales writing a natural process for any biz own. This is as much a course about simple selling because that’s what the most persuasive sales messages are…

… a casual conversation between 2 adults on different sides of a problem.

If you can sell your product or service to the right prospect face-to-face… you CAN easily write killer ads. And the SWS makes the process foolproof and fun.

We have a blast in my classroom, the vibe is always positive and supportive. No flaming or forum bullies in the SWS.

And this session, to assure I spend all my class time teaching people who are after the biggest results, I’m limiting the number of students who can sign-up through my link to 10.

Join my SWS class!

Gates open at 2 pm EST on Thursday, April 1.

Clicking that link is the only way to guarantee you’ll get a spot in my room.

(However, you can enter here and request a different teacher if you like. They’re all accomplished copywriters and generous coaches… you can’t go wrong with any of ‘em.)

Here’s what one of last year’s students had to say:

“What a ride it has been. The SWS is the best I have ever done, hands down. It is so much more than a writing course, it is the foundation for everything in business.
A few month ago I never though I would be able to do something like this and yet going through the system is fun, mind boggling and challenging all at the same time. I even managed to submit my very first sales letter before class ended. Wohooo!!!
Thank you for being the # 1 teacher in SWS.” – NielsH

As John often says, “Every business owner needs to learn how to recognize a good ad from a bad ad.”

Whether you’re a time-crunched entrepreneur who wants to slam out your own emails instead of hiring out…

…or the freelance copywriter who wants to up his game and land better gigs…

… there just isn’t a better system available for achieving master-level skill this quickly and easily.

You get hard-core interactive teaching from John, myself and the support staff… plus you can spy on the other expert teachers by roaming into any classroom you like.

The learning is unlimited… and the networking is second-to-none. The Student Lounge is always one of the most popular threads with faculty and students mixing it up on all things marketing.

Many lasting friendships (and partnerships) have been sparked in the SWS Student Forum. It’s cool to be around like-minded people from all over the world — all achieving success and showing each other support.

As an added bonus for anyone signing up through my link, I’ll be hosting 4 free private teleconferences throughout the session where you can ask me anything you want regarding the SWS, freelancing, working with John — whatever’s on your mind.

Even though I’ll be there guiding you through the system 5 days a week in the student forums, these calls will give me a chance to provide that extra push in a live setting. Your success is my top priority.

Here’s my link again.

Join my SWS class!

Gates open at 2 pm EST on Thursday, April 1.

If you can feel this is the breakthrough you need to take your business to the next level, then I look forward to helping you achieve what your goal.

All the best,

Kevin

UPDATE (6:40 am April 5): SOLD OUT.

(Thanks to all who’ve signed up. I’m excited to get rolling with you on the 12th.)

Tagged as: Jay Abraham, Jim Rutz, John Carlton, Simple Writing System