Florida governor, Rick Scott, is incredibly unpopular.

So, like any stupid-rich politician, he’s using dubious marketing tactics in hopes of pulling his ratings out of the basement.

But now a political organization hoping to get him ousted is spending lots of time and money to give him exactly what he needs to turn the tide on his popularity. If only he’s smart enough to see the opportunity.

In this episode we’ll learn…

- The reason why in Florida they hate the gubna, ooh, ooh, ooh (now we all did what we could do)…

- How “Pink Slip Rick” (and all biz owners) can use blowback from adversaries to gain more popularity…

- Why we entrepreneurs wake up each day with a HUGE advantage over big companies…

BONUS: How to avoid getting your car stuck in a flash flood and being shown on the news getting rescued from a helicopter.

Hope you dig it and I’d love to discuss your thoughts in the comment section.

Kevin

Ever wonder why some people’s Facebook pages sparkle with the energy of a carnival sideshow, while others (despite all efforts) only chirp crickets?

Is it purely a “personality thing”? Or is there a method to the madness?

Click play below and find out as, Jason Moffatt, one of the most popular marketers on the Internet reveals the one thing he does every day (and the one he strictly avoids) to keep his social energy humming.

Then leave a comment and share your thoughts on what works and doesn’t for growing a rabid fan base on Facebook.

BONUS: You’ll learn about Facebook’s mysterious EdgeRank algorithm and what it takes to get “edged”.

Also.. be sure to sign up for Jason’s live webinar Tuesday July 5th with Trey Smith all about making money with apps.

Here’s the private link

It’s a ridiculously hot topic right now (Trey is making over $400 a DAY with one cheap app) (and no that’s not an affiliate link, but I wish it was

Mike’s been a highly sought-after freelance copywriter for years.

He’s into a lot of stuff… most of it wildly successful. His current project is all about “auto webinars” and on this call you’ll discover why Mike says…

“Webinars are the future” and why they’re even more lucrative when you don’t show up for them.

Ever wonder what it takes to compete in the same direct response sandbox as John Carlton – and win?

Jim Curley will tell you in the this interview…

I call Jim “The Greatest Copywriter You’ve Never Heard of…” because you won’t find him hocking his services in forums or even his own website (he doesn’t have one). Instead, he’s been honing his chops in the “do or die” trenches of some fiercely competitive niches, like Golf and Self-Defense, for 20 years now.

He’s a master copywriter who literally wrote the book on how to set up auto responders that sell at peak volume. This is one you’ll want the notebook handy for – lots of major “a-ha!” takeaways in this call.

Enjoy and thanks in advance for any feedback you share with us.

Kevin

Chris Haddad is as sharp as they come.

He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff Walker, Jeff Johnson and other major players not named “Jeff.”

Now Chris has slipped out from behind his keyboard and into the white hot guru spotlight as the new golden boy of the romance and seduction niche.

His second product ever (Text The Romance Back) under “sexpert” nom de plume, Michael Fiore, landed him national prominence as a guest on the Rachael Ray show.

Making him not only the fastest rising star in the red hot seduction market, but (I would argue) a major contributor to world peace by helping men and women rediscover their intimacy and letting their freak flags fly.

Chis brings his trademark candidness to this interview, so you might not want kids in the room. Otherwise, light a candle and enjoy!

Kevin

P.S. If you’re interested in learning the secret language of your niche, check out our new product that helps you how to do just that with 7 magic tactics that take 7 minutes or less to perform… Marketing X-Ray Vision

Grab Your Swipes Now!

“Where can I find David Garfinkel’s Copywriting Templates?”

I’ve seen that question more than a few times on the Warrior Forum and elsewhere…

… but until recently, there was no good answer.

It was nearly always sold out.

If you did get a chance to buy it, it ran you a cool $1200 bucks.

And people who paid that $1200 bucks and had the big 50-pound package of binders and CD’s land on their doorstep counted themselves lucky.

The good news is… David Garfinkel (or “Garf,” as Carlton likes to call him) has finally re-released his Copywriting Templates… and they’re more indispensable (and affordable) than ever.

You get everything the $1200 buyers got (headline templates, bullet templates, P.S. templates, story templates ¬– you name it… the full seminar and Copywriting Mastery Recordings… PLUS, ongoing webinars from David and Brian every single month.

The price? $197… but this week (if you hurry) they’re running a WSO special where you can grab access for just $97. It’s already getting rave reviews, and for good reason…

Garfinkel wears the title of “World’s Greatest Copywriting Coach” easily. He’s launched hot talents like Mike Morgan, Vin Montello and Chris Haddad, and taught copywriting to sold-out rooms alongside John Carlton and Michel Fortin.

And thanks to some wizardry from Brian McLeod, the new Templates are an online power-tool of persuasion.

Think “swipe file” on steroids – with every building block of irresistible copy broken down and made simpler to understand and use than you’ve ever seen before.

And here’s the real magic of the new Copywriting Templates:

You can log in, click on EXACTLY what kind of copy you need into the website – say, “headline” or “guarantee” or “story” …

… and it lists examples for you INSTANTLY.

It’s a marketer’s dream come true! (I know you hear that a lot, but it’s never been truer than with this…)

Just think… How many hours have you spent scouring the Internet or digging through your swipe files for specific examples of just one segment of copy?

Those days are now gone.

If you’re doing ANY marketing online, you need strong copy every day – for your emails… your review pages… your landing pages… PPC ads… everything.

Thanks to David and Brian, there is now ONE simple source for everything you need written, whether you’re a freelancer or a do-it-yourself biz owner.

Total game changer.

Not to sound mean, but if the $97 price tag scares you away from this, then you are doomed to struggle with your marketing…

I say that because if you are active in the marketing game, you’ve surely paid several hundred or even thousands of dollars for copy. Not to mention the time and expense of writing it yourself and wondering if it was as good as it could have been.

Or worse, finding out it sucked after losing big bucks on your promo.

Eliminating that problem from your life FOREVER? For $97?

Easy choice if you ask me…

You’ll hate Yourself For Missing This!

I know I’ll be using this a LOT.

Kevin

Ben Johnson digs deep into myth building and truth telling as tools of persuasion.

Watch this carefully before you write your next bit of copy… the audience is paying attention.

Your comments are always appreciated!

You wanted the best, you got the best! The hottest copywriter in the world, John Carlton:

John spent 90 minutes of his aggressively sought-after time taking on listener questions and preaching his unique brand of insider wisdom about …

– The secret to digging great stories out of your clients (and your market research) to come away with the juicy – and authentic – hooks that get attention in even the most hyped and crowded niches…

– The “empathy factor” that when approached correctly, slips your prospect smoothly into a “gotta have it” mindset, but is too often mishandled, misdirected or flat out abused by rookie copywriters (learn John’s approach to getting it right every time)…

– The power of words and how John collects and deploys the perfect terms and most striking phrases for whatever market he’s writing in…

– The meaning of “true” success (what he insists it ISN’T will surprise you)…

and much, much more.

Enjoy!

Kevin

Hi Friends,

For our second radio show on www.talkmarketingnow.com, Ben and I were proud to welcome true marketing royalty in Bond Halbert.

Bond is a seasoned and accomplished marketer and the son of legendary marketer and (often considered) “greatest copywriter to ever live”, Gary Halbert.

We discussed Bond’s ideas about the future of masterminding, his father’s most valuable (but least discussed) asset to his clients and what he has in store for the Gary Halbert Letter.

As always, the room was packed with many of the brightest writers and marketers online… so you can be sure everyone came with the no fluff good stuff.

Enjoy!

P.S. Here’s the info about how to get the free original Gary Halbert tear sheat ad.

Make a donation in any amount to: Lovesomebuddy charities.
Send your check along with a SASE to 7510 Sunset Blvd. #1020 L.A. CA 90046

The charity is very close to the Bond family’s hearts, they do two things…

1. Locate lost pets who are separated from their owners.

2. They have a network of 60 animal shelters and help place
the pets with new owners.

Check them out at lovesomebuddy.org

Hi Friends,

Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled.

I realize that statement reeks of hyperbole, so let’s briefly consider the players:

John Carlton and Stan Dahl

The all-star faculty of Top Dog Simple Writing System instructors:
- David Deutsch
- Harlan Kilstein
- Mike Morgan
- Lorrie Morgan-Ferrero
- Chris Haddad
- Stacy Morgenstern
- Leah Carson
- Jimmy Curley
- Mark Landstrom
- David Raybould
- Robert Gibson
- Colin Chung
- Colin Joss
- and Yours Truly

That alone is enough copywriting firepower to level a small, poorly converting city and build it back twice the size with streets of gold.

Then consider the legends who showed up on their own and ratcheted the brain-trust up several notches…
- Parris Lampropoulos
- Bond Halbert
- Kevin Halbert
- Ben Johnson

Then there were cats I’d met for the first time who are doing killer work…
- Henry Bingaman
- Ron Herman
- Scott Murdaugh
- David Babineau
- and a dozen more copywriters I’m forgetting right now (my apologies, let’s blame the vodky).

And those are just the copywriters!

I haven’t even begun to name the marketing elite like Brian Johnson (who runs the marketing for heavyweights like Jay Abraham, Rich Schrefren, and Jon Butcher of Precious Moments (those big-eyed porcelain creatures fetch $40 mil a year!) and Lifebook), Lisa Wagner of Piranha Marketing, SEO master, Ben Morris, Michael Gerber of the E-Myth and on and on it goes.

Suffice to say the event was electric with ideas and innovations for making serious coin in 2011. Internet marketers should prepare for major power shifts this year, especially when it comes to traffic, list building and how your content and products get delivered. (Are blogs and email marketing really on their way out?)

More on that in upcoming posts. For now, I want to share my biggest takeaway from the event, which occurred, ironically, during the very first “kickoff” presentation by John and Stan.

It’s what they called the “Good Idea Trap”… where entrepreneurs get so hyper focused on a good idea that we neglect to see the flaws in logic when it comes to profit potential.

In Stan’s example a guy spent years producing a very innovative product that only applied to gatekeepers of a particular market (a few hundred prospects total) instead of stepping back and redesigning it for the masses, where the earning potential was boundless.

The message I took from it: Yes, follow through on Big Ideas, but always give yourself the space to step back and measure the potential return, then look for ways to broaden the appeal of your product and for God sake, test everything before you commit major time and money into it.

That’s one of those rules we all know too well, but easily look past when we fall in love with our ideas.

Look for more big takeaways from the Action Seminar right here soon.

Best,
Kevin

P.S. The real fun happened behind closed doors, of course, check out any of the facebook pages for the people tagged in this note for behind the scenes photos of the private parties, including the impromptu jam session and off key sing-along lead by none other than JC!

Carlton, not fretting.