Myth and Truth in Story Selling

by Kevin

in Copywriting

Ben Johnson digs deep into myth building and truth telling as tools of persuasion.

Watch this carefully before you write your next bit of copy… the audience is paying attention.

Your comments are always appreciated!

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Copywriting and Storytelling: Essential Reading and Resources | copyranger.com
July 3, 2014 at 12:45 pm

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