Every (Perfect) Copy Swipe You Need – Every Time You Need It!

Grab Your Swipes Now! “Where can I find David Garfinkel’s Copywriting Templates?” I’ve seen that question more than a few times on the Warrior Forum and elsewhere… … but until recently, there was no good answer. It was nearly always sold out. If you did get a chance to buy it, it ran you a [...]

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Myth and Truth in Story Selling

Ben Johnson digs deep into myth building and truth telling as tools of persuasion.

Watch this carefully before you write your next bit of copy… the audience is paying attention.

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Expert Interview: John Carlton

You wanted the best, you got the best! The hottest copywriter in the world, John Carlton: // John spent 90 minutes of his aggressively sought-after time taking on listener questions and preaching his unique brand of insider wisdom about … – The secret to digging great stories out of your clients (and your market research) [...]

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Expert Interview: Bond Halbert

For our second radio show Ben and I were proud to welcome true marketing royalty in Bond Halbert. We discussed Bond’s ideas about the future of masterminding, his father’s most valuable (but least discussed) asset to his clients and what he has in store for the Gary Halbert Letter.

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Secrets Smuggled Out of John Carlton’s Action Seminar 2011

Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I realize that statement reeks of hyperbole, so let’s briefly consider the players: John Carlton and Stan Dahl The all-star faculty of Top Dog Simple Writing [...]

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